What Is Digital Marketing & Why Your Business Needs It

Digital -Marketing

With average millennial spending almost ten hours on their mobile phones every day, digital marketing has become the most effective way to get your brand out there.

Digital Marketing is a means of utilizing the online space so that businesses reach a wider audience, increase their customer base and increase their revenue. It is an umbrella term that consists of using online channels to sell products and services to customers.

In this article, we discuss a few most popular types of digital marketing. We also look at why your business needs them.

Social Media Marketing

Social Media Marketing is the use of various social media platforms to sell your products. With the average teenager spending hours on Instagram and millions of business professionals using LinkedIn, digital marketing involves using these channels efficiently.

Why your business needs social media marketing?

You can use these platforms to increase your traffic and generate potential leads. Not only can you promote your business on Facebook, Twitter, Instagram, LinkedIn, Snapchat and even Pinterest, but you can also these platforms to directly engage with your customers.  All social media users spend around 37% of their time interacting with branded content. And one of the top reasons people are on social media to buy products advertised to them.

At the end of 2018, there were an estimated 2.65 billion active social media users. This only means it is possible to target consumers from any demographic area, of any age, gender or ethnicity and reach them where they spend most of their time.

Search Engine Optimization (SEO)

Over 60,000 Google searches are made every second, Search Engine Optimization (SEO) has become a necessity if you don’t want your website buried somewhere online. SEO utilizes keywords and content strategies to make your page rank higher in Google searches. Another form of SEO utilizes backlinks and off-site methods to get a higher ranking.

Why your business needs SEO?

The majority of the users admit that they mostly ignore all search results after the first three ones. With an efficient SEO strategy in place, you can increase your brand visibility and give competition to bigger firms. A higher ranking is one of the major drivers of organic traffic. This form of Digital Marketing is also a major factor when comes to your website’s trustworthiness.

Content Marketing

A very popular form of digital, content marketing includes producing content to showcase expertise, increase relevance and keep the regular visitors updated. This is done in the form of blogs, infographics, ebooks, and whitepapers. They’re usually aimed at educating the customers about the services that a business provides.

Why your business needs content marketing?

You can use content marketing to educate your customers and increase the trustworthiness of your business. A lot of Internet users find longer forms of content and blogs informative. These forms also include some sort of call-to-action and a ton of hyperlinks directing a customer to various aspects of the business. Your business can use the content as a call-to-action for users/readers to buy certain products.

Affiliate Marketing

Affiliate marketing usually involves partnering with YouTube creators through the YouTube Partner Program. A business usually collaborates with creators asking them to promote their products and services for commission.

Why your business needs Affiliate marketing?

Affiliate Marketing can help your business increase its customers and generate leads. This can also help your target a particular section of people who follow that YouTuber.

Pay Per Click (PPC)

Google Ads, Sponsored Posts on LinkedIn, Twitter and Paid Ads on Facebook fall under this category of Digital Marketing. This means your business has to pay the platform every time a person clicks on the ad. These ads can be customized images, videos, posts, and even accounts.

Why your business needs PPC ads?

PPC ads ensure that your ads are displayed to the most relevant users. Your digital marketing budget also leads to an increase in traffic using PPC.

Email Marketing

Email Marketing uses emails for promotion, lead generation and keeping your subscribers updated. Both automated and customized emails are effective.

Why your business needs email marketing?

Email marketing has one of the greatest returns on investments, with some marketing agencies estimating the return to be $42 for $1 spent on marketing. Email marketing is better than some other forms because over 72% of the consumers prefer businesses sending them emails. This helps businesses update customers on What’s New without having them to look through their website. And this can be a great way to segment the audience based on their interests and send them personalized or customized emails.

Want to know which type of digital marketing will yield the best results for your business? Send us a quick message and we’ll help you through!

With a large percentage of people spending lots of time online, Digital Marketing is no longer something that you can opt-out of. It can help your business but like all good things, this too takes time!

If your business needs a business marketing strategy, we’re always happy to serve you! Contact us here.

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